Telephone Tracking enables you to monitor calls out of your website and understand precisely what advertising activity brought them there; whether it was from a different website, Google or your own paid search effort.
So no longer will you have to figure how your caller has discovered you.
Why you want Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertising across multiple stations. Customers with AdWords possess an inborn need to monitor the calls that relate to their keywords, in order to understand which keywords provide call conversions. AdWords Call Tracking With no visibility of telephone conversions, it’s simply not possible to figure out if your investment from the keywords in your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions enough?
Most customers are looking to monitor not only PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes from, since it lets you see your ROI for each of these vital channels not just Google PPC. This can be essential actionable data letting you optimise the effectiveness of all your marketing and advertising channels, crucial to the success of any business.